BIO IONIC has been a leader in the hair tool industry for more than two decades with their innovative ionic technology. Founded by stylists, they've always had one goal; to provide quality tools that produce results driven hairstyles without compromising on performance and durability. Out of this dedication stems an unsurpassable level of excellence which can only be found within BIO IONIC products thanks to its full range of proprietary minerals infused into each product's design such as our exclusive blend made from mineral water molecules designed specifically to break down when being used during styling. This breakdown releases moisture throughout your style giving it unmatched smoothness you'll never find anywhere else!